NMR "Two Selections by Marchall McLuhan"

1960s - the idea that the media overwhelms the importance of their content surfaces

1962 - McLuhan wrote the 350-pg. book "The Gutenberg Galaxy" which described how typographic technology caused shifts in thought leading to "new/electric" forms of media. The world is shifting into electronic/technologic modes of communication, changing media, thus changing society as a whole which is an area in need of study.

1964 -"Understanding Media" was written which includes the importance of tv, radio, weapons, and clothing in the study of the media
-> McLuhan believes that everything we create stems from our experiences of life which leads to the developments of new ideas which are then put into action as new inventions/ideas.

1967 - Jean Baudrillard criticized McLuhan's ideas that attribute artistic merit to advertisements, but then later drew upon McLuhan's ideas in his own writings

1967 - McLuhan wrote "The Medium is Message"

-> McLuhan thought that popular media did, in fact, need to be studied

-> McLuhan thought it was important to move forward in our thinking rather than put new ideas into the same categories as old ideas.