NMR 19. Requiem for the Media

1972 - "Requiem for the Media" was originally published

In his essay, Jean Baudrillard argues against Enzenberger's proposition for everyone involved to produce. Instead, Baudrillard is concerned with the structure of communication in our society which is represented by a transmitter which produces a message which is then sent to a receiver. There is no need for reciprocity. Reciprocity is in no way essential for this process to occur. In fact, reciporcity may prove to be completely irrelevent and unsubstantial. In my opinion, Baudrillard is correct. I think reciprocity in the media is fine, however, not crucial to the process of "trasmitter-message-receiver." We don't have to all be producers to join in on the experience of interactivity through media channels.